Gabie Gates Website Build + Local SEO

Gabie Gates
Website Build + Local SEO

A full website rebuild and local SEO foundation for a multi-talented Denver artist — designed to make it easy to showcase work, sell prints, and capture inquiries across art, nails, and music, with a structure she can confidently maintain long after launch.

INDUSTRY

Nail Services, Retail Art Sales & Music

LOCATION

Denver, Colorado

PROJECT TYPE

Website build + ecommerce setup with SEO foundations

PLATFORM

WordPress.org on Bluehost (Avada + WooCommerce)

TIMELINE

From kickoff to launch: 14 weeks

SCOPE

Built a consolidated site that showcases artwork, enables customers to purchase prints through WooCommerce, supports nail service inquiries/booking, and includes a dedicated page for her EDM vocal work

A full website rebuild and local SEO foundation for a multi-talented Denver artist — designed to make it easy to showcase work, sell prints, and capture inquiries across art, nails, and music, with a structure she can confidently maintain long after launch.

INDUSTRY

Nail Services, Retail Art Sales & Music

LOCATION

Denver, Colorado

PROJECT TYPE

Website build + ecommerce setup with SEO foundations

PLATFORM

WordPress.org on Bluehost (Avada + WooCommerce)

TIMELINE

From kickoff to launch: 14 weeks

SCOPE

Built a consolidated site that showcases artwork, enables customers to purchase prints through WooCommerce, supports nail service inquiries/booking, and includes a dedicated page for her EDM vocal work

SUCCESS CRITERIA

Goals we aligned on

Consolidate the client’s work into one cohesive site that clearly covers Nails, Art Prints, and EDM Vocals
Position nail business as a local nail artist in a boutique salon, specializing in high-end sets and intricate nail art
Create a dedicated EDM Vocals page that makes it easy for DJs/producers to reach out for collaborations
Enable a smooth, trustworthy print-buying experience so customers can purchase prints without friction
Keep the site easy to update without relying on a developer

SUCCESS CRITERIA

Goals we aligned on

Consolidate her work into one cohesive site that clearly covers Nails, Art Prints, and EDM Vocals
Position her nail services as a local nail artist in a boutique salon, specializing in high-end sets and intricate nail art
Create a dedicated EDM Vocals page that makes it easy for DJs/producers to reach out for collaborations
Enable a smooth, trustworthy print-buying experience so customers can purchase prints without friction
Keep the site easy to update without relying on a developer

THE SOLUTION

What we built

Sitemap

Deliverables: Sitemap, page list, and navigation plan

Sitemap & Core Navigation

The goal of this navigation is speed to clarity and speed to action. Each top-level page is designed around a primary intent - Nails for clients, Music for collaborators, Art for collectors - so users can find what they need fast, build trust through About, and convert through a single, consistent Contact entry point.

SEO Strategy

Deliverable: Local SEO Foundation

SEO Strategy

We built a practical SEO foundation designed around Gabie’s most distinctive, high-intent offerings—EDM vocals and intricate nail art services—with dedicated, keyword-focused pages for each service. Instead of trying to rank a single generic homepage for everything, we structured the site so each audience has a clear landing page aligned to how people actually search locally (services + location). This approach improved discoverability, clarified positioning, and created direct pathways from search → inquiry.

What I implemented
-Dedicated service pages for Nails and EDM Vocals with Denver-focused copy and clear CTAs
-Clean site structure + internal linking so Google (and users) can understand what she offers fast
-On-page SEO basics: optimized titles/meta, headings, image alt text, and indexable pages

Key result
EDM Vocals page ranks #1 for “edm vocals denver,” supporting inbound collaboration opportunities from DJs/producers searching locally.

Design System

Deliverables: Style guide and layout rules

Design Strategy

Created a scalable design system that’s feels luxe, consistent, and easy to maintain in WordPress. The core palette (charcoal + gold + warm neutrals) delivers a boutique, high-end look; typography balances editorial character with readability; and repeatable components (buttons, section padding, card spacing) ensure new pages and products stay on-brand. The system supports three distinct user intents - services, collaborations, and e-commerce, without feeling like three separate websites.

Woocommerce

Deliverables: Storefront + Checkout Setup

WooCommerce Storefront Experience

For the shop, I focused on a storefront that looks intentional and is easy to buy from. I configured WooCommerce so the product cards communicate the essentials at a glance, and the product pages guide customers toward checkout with minimal friction. I also made sure Gabie can manage her products and orders confidently without needing ongoing dev support.

Build

Deliverables: User friendly WordPress build, and mobile optimized layouts

Wordpress with Avada Build

I built the full site in WordPress using Avada, translating the design system into reusable layouts and components so the site stays consistent as new content gets added. I set up the core pages (Nails, Music/EDM Vocals, Art/Shop, About, Contact), configured WooCommerce for print sales, and made sure the experience works cleanly on mobile—then QA’d forms, navigation, and checkout so everything is launch-ready.

Checkout Flow (WooCommerce)
WooCommerce configured for a clean product → cart → checkout experience, with clear order details and a frictionless path to purchase.

Design system translated into reusable Avada layouts, then refined and QA’d for mobile so spacing, typography, navigation, and CTAs stay consistent and clean across devices.

Handoff

Deliverables: Client Enablement

Handoff

Once the site was live, I handed it off in a way that makes it easy for Gabie to run it without me. The goal was confidence: she knows how to update pages, add products, manage orders, and respond to inquiries—without digging through settings or worrying she’ll break the layout.

QA / Handoff checklist

Admin walkthrough Live & Recorded: how to update pages, navigation, and key site areas
WooCommerce training: add/edit products, manage orders, and confirm customer notifications are working
“Do it yourself” exercise: I had Gabie add a new homepage section showcasing press/news features so she can confidently publish updates going forward
PR + SEO coaching: I instructed her to contact the publications she’s been featured in and request they add her new website link to the articles to support cross-linking/backlinks and improve search visibility
Maintenance basics: how to handle routine updates, plugin hygiene, and what to do if something breaks

THE SOLUTION

What we built

Sitemap

The goal of this navigation is speed to clarity and speed to action. Each top-level page is designed around a primary intent - Nails for clients, Music for collaborators, Art for collectors - so users can find what they need fast, build trust through About, and convert through a single, consistent Contact entry point.

Deliverables: Sitemap, page list, and navigation plan

Sitemap & Core Navigation

SEO Strategy

Deliverable: Local SEO Foundation

SEO Strategy

We built a practical SEO foundation designed around Gabie’s most distinctive, high-intent offerings—EDM vocals and intricate nail art services—with dedicated, keyword-focused pages for each service. Instead of trying to rank a single generic homepage for everything, we structured the site so each audience has a clear landing page aligned to how people actually search locally (services + location). This approach improved discoverability, clarified positioning, and created direct pathways from search → inquiry.

What I implemented
-Dedicated service pages for Nails and EDM Vocals with Denver-focused copy and clear CTAs
-Clean site structure + internal linking so Google (and users) can understand what she offers fast
-On-page SEO basics: optimized titles/meta, headings, image alt text, and indexable pages

Key result
EDM Vocals page ranks #1 for “edm vocals denver,” supporting inbound collaboration opportunities from DJs/producers searching locally.

Design System

Deliverables: Style guide and layout rules

Design Strategy

Created a scalable design system that’s feels luxe, consistent, and easy to maintain in WordPress. The core palette (charcoal + gold + warm neutrals) delivers a boutique, high-end look; typography balances editorial character with readability; and repeatable components (buttons, section padding, card spacing) ensure new pages and products stay on-brand. The system supports three distinct user intents - services, collaborations, and e-commerce, without feeling like three separate websites.

Woocommerce

Deliverables: Storefront + Checkout Setup

WooCommerce Storefront Experience

For the shop, I focused on a storefront that looks intentional and is easy to buy from. I configured WooCommerce so the product cards communicate the essentials at a glance, and the product pages guide customers toward checkout with minimal friction. I also made sure Gabie can manage her products and orders confidently without needing ongoing dev support.

Build

Deliverables: User friendly WordPress build, and mobile optimized layouts

Wordpress with Avada Build

I built the full site in WordPress using Avada, translating the design system into reusable layouts and components so the site stays consistent as new content gets added. I set up the core pages (Nails, Music/EDM Vocals, Art/Shop, About, Contact), configured WooCommerce for print sales, and made sure the experience works cleanly on mobile—then QA’d forms, navigation, and checkout so everything is launch-ready.

Checkout Flow (WooCommerce)
WooCommerce configured for a clean product → cart → checkout experience, with clear order details and a frictionless path to purchase.

Design system translated into reusable Avada layouts, then refined and QA’d for mobile so spacing, typography, navigation, and CTAs stay consistent and clean across devices.

Handoff

Deliverables: Client Enablement

Handoff

Once the site was live, I handed it off in a way that makes it easy for Gabie to run it without me. The goal was confidence: she knows how to update pages, add products, manage orders, and respond to inquiries—without digging through settings or worrying she’ll break the layout.

QA / Handoff checklist

Admin walkthrough Live & Recorded: how to update pages, navigation, and key site areas
WooCommerce training: add/edit products, manage orders, and confirm customer notifications are working
“Do it yourself” exercise: I had Gabie add a new homepage section showcasing press/news features so she can confidently publish updates going forward
PR + SEO coaching: I instructed her to contact the publications she’s been featured in and request they add her new website link to the articles to support cross-linking/backlinks and improve search visibility
Maintenance basics: how to handle routine updates, plugin hygiene, and what to do if something breaks

KEY RESULTS

EDM Vocals page ranks #1 for “edm vocalist denver,” supporting inbound collaboration opportunities from DJs/producers searching locally.

Lower overhead + easier fulfillment: Enabled digital print sales so she can deliver products instantly without shipping logistics—reducing fulfillment time and operational costs.

Contact form submissions and new order/transaction notifications route directly to her email, so she can respond quickly without constantly logging into WordPress.

KEY RESULTS

EDM Vocals page ranks #1 for “edm vocalist denver,” supporting inbound collaboration opportunities from DJs/producers searching locally.

Lower overhead + easier fulfillment: Enabled digital print sales so she can deliver products instantly without shipping logistics — reducing fulfillment time and operational costs.

Contact form submissions and new order/transaction notifications route directly to her email, so she can respond quickly without constantly logging into WordPress.

“Working with Ana was easy, fun, and affordable. She executed everything perfectly in creating my website and I couldn’t be more pleased. My work has been shown in the way I would want and have already shown off my new website to all my clients and they all have rave reviews. I will be working with her more in the future and would recommend her skills to everyone!“

–Gabie G, Gabie Gates LLC

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