Chris Arnet
Photography

Portrait Photography
Logo Design

Chris Arnet is a portrait and boudoir photographer based in Denver, Colorado. Chris had avoided making a website because he didn't have any content made for the business and needed a logo to get started.

Client

Chris Arnet Photography

Role

Designer

Brief

Chris needs a stylesheet, a logo in multiple colors, business cards and a hoodie design.

Step 1: Discovery

Every successful design project starts with a requirements gathering process.

Chris was starting with a fresh slate and we needed to define how he wanted his business to be perceived and what he wanted to acheive with the design project.

Target Audience:

Women with disposable income that want to pay for shoots as well as both male and female models that Chris Arnet Photography wants to work with.

Desired feel:

Dynamic, eye catching, luxe

Goals for the project:

Create memorable and eye-catching branding content.

Step 2: First Drafts

Starting with a fresh slate with no color scheme can be a blessing because you can start anywhere and a curse because you have to start somewhere. To get Chris thinking about what would be a good fit for the business, I put together a quick mock-up so we had something tangible to talk through.

While the concept and the font choices were well received the color scheme did not resonate and we landed on pink as the primary color instead.

After careful consideration color palette 2 won out as the final color scheme.

Of the 2 designs using pink as the primary color, Chris preferred the more delicate lettering and we decided to move forward with that logo.

Step 3: Preference Testing

Part of being a good designer is being able to guide your client in the direction that would be best for their business. Chris initially asked me to make the logos using a pink background and to only use black as an accent but I urged him to reach out to some of his past clients for their opinions.

As I expected, all opinions came back in favor of the black version. The black version feels more ‘luxe’ and provides a more exclusive feel which will play to the boudoir side of the business but still suit for portrait photography.

With this confirmation the business cards and remaining designs could be finalized.